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Client case study

Interior Design Business Protection: A Growth Case Study

14 October 2026
This case study is anonymised. Individual circumstances differ, and it does not guarantee that similar results can be achieved.

As an interior design company’s profits grew, more cash was building up in the business each month. That was positive, but raised its corporation tax liability. At the same time, the owners had no Income Protection, Relevant Life cover, Key Person cover or Shareholder Protection in place.

Castle Stonebridge Financial Planning reviewed the company and the directors’ wider financial position. The review covered pension planning, tax efficiency, future goals and risks to the owners’ families or business. Business protection formed one part of the wider plan, with business protection decisions considered alongside the directors’ retirement plans.

Reviewing the interior design company’s position

Without business protection, the directors and company were exposed if a director could not work, died or developed a serious illness. A director’s absence could affect household income, client relationships, project delivery and day to day management. If a shareholder died, their shares could pass to their estate or beneficiaries, creating difficult decisions for the family and remaining owners.

With more cash accumulating, the directors also needed to balance working capital, project costs and reserves against their longer term goals.

Area reviewed

Position before the review

Planning consideration

Corporation tax

Liability rising with profits

Review forecasts and options as to how to reduce this

Director pensions

No joined up retirement strategy

Consider suitable employer contributions

Income Protection

No cover in place

Consider income if a director cannot work

Relevant Life cover

No cover in place

Consider financial support for a director’s family

Key Person cover

No cover in place

Assess the impact of losing a key director

Shareholder Protection

No arrangement in place

Plan for a shareholder’s death

Using pension planning to support tax efficiency

Castle Stonebridge reviewed the directors’ pension arrangements alongside the company’s growing profits and increasing corporation tax liability. We explored how employer pension contributions could support the directors’ retirement plans while potentially reducing the company’s taxable profits. This formed part of a wider discussion about how much cash to retain in the business, how much to put towards longer term goals and how to plan for future tax liabilities. The directors’ accountant would confirm the appropriate contribution levels and tax treatment, in line with HMRC guidance on employer pension contributions.

Reviewing the company’s protection arrangements

Alongside pension planning, Castle Stonebridge reviewed the risks facing the interior design business and its directors. The review identified gaps in four areas: Income Protection, Relevant Life cover, Key Person cover and Shareholder Protection. None was in place, leaving the directors’ families and the company potentially exposed if a director died, was seriously injured, or could no longer work.

We considered how suitable cover could fit into the company’s wider financial plan, taking account of the directors’ circumstances, business commitments and available budget. This included reviewing options for protecting personal income, providing for family members and reducing the financial disruption the business could face if a key director was lost. The recommendations needed to reflect the company’s actual needs rather than simply adding policies for the sake of it, whilst also helping reduce their tax implications.

We also considered the company’s ownership arrangements and what could happen to a shareholder’s shares following their death. This raised important questions about the wishes of the remaining shareholders, the interests of the deceased shareholder’s family and how a share purchase could be funded. Shareholder Protection was therefore considered as part of the wider plan, alongside the need for suitable legal agreements. The review also took account of the potential tax treatment of business protection policies, with HMRC’s guidance on insurance for key persons highlighting why tax deductibility must be assessed against the specific circumstances. Why regular reviews matter as the company grows

Business protection and pension planning: common questions

Can company pension contributions reduce corporation tax?

They may reduce taxable profits when the contributions meet the relevant rules. The amount and timing of relief depend on the company’s circumstances, so the directors should confirm the treatment with their accountant.

Does every interior design company need Key Person cover?

No. It depends on how much the company relies on particular people and the financial impact of losing them. The directors should weigh the risk, reserves and cost of cover before deciding.

What does Shareholder Protection do?

It can help fund the purchase of a deceased shareholder’s shares, subject to the policy and legal arrangements. A shareholder agreement is also important.

Should pensions and business protection be reviewed together?

Where appropriate, yes. Contributions, cash reserves, tax planning and premiums all affect the company’s finances, so reviewing them together helps directors balance priorities.

A joined up plan for the business and its owners

The review brought pension planning, tax efficiency and business protection together, helping the directors plan for retirement and consider risks to their families and business.

Every company is different. Find out how Castle Stonebridge Financial Planning’s independent financial advisers can help business owners review their wider financial position.

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Disclaimer* The value of pensions and the income they produce can fall as well as rise. You may get back less than you invested. This article is for general information only and does not constitute personal financial advice. The suitability and cost of Protection will depend on your individual circumstances and the terms of the policy.

Case Study Disclaimer: This is one example and outcomes will vary depending on circumstances.